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10 Costly Digital Marketing Mistakes to Avoid in 2016

shutterstock_324245075Digital media is an essential marketing tool, particularly for non profits. When done correctly, it can be one of the best ways to get noticed and to attract attention for your cause. When done wrong, it can end up being a financial drain. Here are ten costly mistakes to avoid in your digital marketing campaigns of 2016.

  1. Neglecting to set expectations or being unrealistic in the results of your campaign is a way to nearly ensure that it will fail. While there have been some causes and organizations that have gained a lot of attention (and that is one of the draws of digital marketing), it is an incredibly unrealistic expectation.
  2. Ignoring the metrics is one way to perpetuate the same mistakes for all of your marketing campaigns (not just digital marketing).
  3. Lack of content and information is one of the biggest mistakes you can make in digital marketing. Knowing what keywords to use, having SEO-friendly sites, and posting videos can help, but you need to make sure they convey the right meaning and content.
  4. Conflicting or unfocused messages can make it incredibly difficult for people to understand the goal or the needs of your non profit. Take the time to strategize and build a
  5. Failing to understand your intended audience is another major problem for non profits. You need to establish a target audience and then research the best ways to reach them.
  6. Letting the ideas go stale or not evolving as your audience changes and grows will cause you to lose a lot of interest over time. Even when your digital marketing is performing well, you have to maintain it.
  7. Ignoring the potential of email marketing is a problem that many organizations and marketers make because they feel there is not a great enough return. As a non profit, you actually stand to gain a lot from email marketing. Regular emails for donations or action reminds people to get involved. When timed correctly, you are much more likely to get a response through targeted emails than more passive methods of attracting an audience.
  8. Failing to strategize on the organization’s web design can be nearly as detrimental as not providing the right kind of content. Take the time to research other sites to see what kinds of designs perform well to get an idea of how to create a site that users will be able to easily navigate and will find visually appealing.
  9. Not properly researching the different types of digital marketing mediums is perhaps the greatest mistake you can make. Technology constantly changes, and to make the most of it, you need to know what medium are the most popular without requiring a lot of time to manage.
  10. Overlooking the possibilities of video marketing may not be a costly mistake, but it is a missed opportunity. Videos do take money to make, but they are also easier for your audience to understand your cause and to share.